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CLOTHING > Cotton Clothing > Alas The Label

Alas The Label

Organic pyjamas, sleepwear and activewear

Address: 88 Arthur Street, Surry Hills, NSW, 2010 * Postal Only
Contact: Kelly Elkin
Phone: 0422 994 750
Fax:
Certifier: GOTS
Email: kelly@alasthelabel.com
Web: www.alasthelabel.com
Facebook: www.facebook.com/ALASthelabel
Twitter: twitter.com/ALAS_the_label

ALAS is an acronym for All Light, All Shadow. This concept is the basis of inspiration for the all-organic Australian sleepwear label, whose colourful, comfortable garments take the wearer from day to night, waking to sleeping. The acronym also alludes to the idea of transparency in the supply chain, as the label wishes to shine light on their manufacturing practices and organically grown cotton. ALAS use 100% organic cotton GOTS certified fabrics, dyes and inks.  All dyes and inks are formaldehyde free.

The 4th collection values the skilled hands of Indian artisans who weave soft stripes into flannel fabrics, while others smooth slabs of bright ink into silk screens to turn prints into a reality. The range is made of hand loomed wovens and supple organic jersey just waiting to share a comfy moment.

All of the prints and colour schemes in the ALAS collections are created by the design duo Betony Dircks and Kelly Elkin, both have a history of textile and fashion design across the UK and Australia from designing intricate pieces for London fashion week to stocking with mega store Topshop, the designers have a unique perspective.

ALAS has received great praise stocking with well regarded boutiques such as The Corner Shop (AUS) and 69B (UK), alongside ASOS and The Iconic, plus many more. ALAS recently won the 'Pure Spirit Award' - a category of the UK based Ethical Fashion Forum's Innovation Awards.

The designers at ALAS have endeavoured to create a brand that is socially and ecologically responsible, allowing the wearer to sleep and dream in complete comfort, with peace of mind.


 


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