BABY > Baby Clothing > Cute as a Button

Both Kim and Kate share a common struggle when raising their own children. Both experienced having a child with severe eczema and skin allergies to the point where ‘peeling’ the night clothes from their baby’s’ soft, delicate skin each morning was a common theme – it is truly a heart-breaking experience.

From this experience and In combination with their passion for child wellbeing and helping young mums, the seed of ‘Cute As’ was sown. And as it germinated, the concept evolved to a specific and particular focus on quality products that were natural and organic that were gentle on baby’s sensitive skin but were also beautiful and stylish.

Being proud Aussies, it wasn’t too difficult to take the next leg of journey to become an ethical and accredited ‘Australian Made’ company. That is, ‘Cute As’ meets the Australian Standards to use the ‘Australian Made’ logo for all of our ‘Cute As’ Designer Range products. In fact, all of the ‘Cute As’ designer range products are both Australian Made and 100% Organic. Of course, our designs have at the centre your baby’s comfort, and with soft and flexible fabrics ‘Cute As’ garments are easy to slip on and off, allowing easy access and minimal fuss for nappy changing.