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CLOTHING > Cotton Clothing > Pure Pod

Pure Pod

Eco friendly clothes made from bamboo, organic cotton, hemp, soy and silk

Address: Canberra, Farrer, ACT, 2607
Certifier: Not certified
Email: info@australianorganicdirectory.com.au

Pure Pod, launched in 2007 at the “Organic Trade Show” in Melbourne & based near the beautiful coastal town of Byron Bay NSW, has grown to become one of Australia’s most established and respected “Eco ” women’s wear brands.  Kelli Donovan is the founder & head designer of Pure Pod. With 20 years’ experience in the fashion industry, her increasing interest in sustainability, natural fibers and the eventual availability of high quality “Eco” fabrics, led to the creation of Pure Pod with her partner & photographer - Sean Watson.

Pure Pod’s designer Kelli Donovan creates a chic, contemporary, stylish, ethical collection with an urban influence. With sustainability as its backbone, from conception, through the production phase to the completed garment, Pure Pod tries hard to minimise its environmental footprint. Pure Pod’s aim is to bring contemporary style to the organic and sustainable fashion market, by developing the brand into a design orientated lifestyle product worn by everyone. Pure Pod's collections are designed for women in the 30+ market, with classic designs & simple style as its appeal to its core customers. The range is timeless, stylish and is designed to be worn in layers. Whether rural or urban dwellers, Pure Pod is created with the discerning buyer in mind, the conscious consumer with contemporary tastes that loves style, an eye for quality, natural fibers and most importantly has an interest in sustainable fashion and their own health and wellbeing.

Pure Pod is 100% Australia Made, using high quality “Sustainable & Eco”  textiles including - Merino Wool, Soya Bean, Bamboo, Organic Cotton, Hemp, Silk & Linen. The cool, soft textiles used in the collections include a beautiful light weight Merino Wool, that is both warm in the winter and cooling in the summer, Bamboo - a high quality & versatile textile that is fresh to wear, adapts to your body temperature, is great for allergy sensitive skin, grown without chemicals or fertilizers and minimizes water wastage, and a Hemp/Soy blend, Hemp has been used for centuries for its versatility, and is now making a comeback in the textile industry and matches linen in its quality.

In a short period, Pure Pod has been warmly welcomed and has featured in quite a number of quality women’s Australian “Lifestyle” magazines such as –

  • Peppermint Magazine    
  • G Magazine           
  • Green Living        
  • Better Health        
  • Costal Living        
  • Australia Women’s Health
  • ABC’s Life Etc Magazine
  • Rag Trader
  • Goldcoast Life
  • Australia Country Style

In July 2009, Pure Pod was successful in receiving a TCF SBP Grant from AustIndustries to assist in building a better “Enterprise Culture” within their business, In the same year Pure Pod was also a finalist for the FGI (Fashion Group International) Sustainable Buisness Award. In 2010 Pure Pod was invited to attend a number of different fashion shows around Australia and overseas (supporting the growing “eco” market) including the inaugural Vancouver Eco Fashion Week in Canada. In early 2011, Pure Pod was hand picked as one of only 13 Australian designers to show their collections in New York as part of the Australian governments “G’Day USA” promotion. Again it was a finalist in the FGI Sustainable Business Awards and recently was accepted by the “Ethical Fashion Forum” in the UK as part of their Fellowship 500.

Worn by women from 18-80, Pure Pod’s following is growing all the time, as one compulsive purchaser has stated - “Once you wear Pure Pod, its hard to wear anything else”.

Pure Pod takes great care through our entire process to make our company as environmentally friendly as possible. We are working hard to make our business cleaner for our future generations. Pure Pod is amongst an handful of pioneers within the Australian fashion industry. Our vision is to provide a cleaner, more sustainable industry for future generations, by helping to pioneer change in the fashion manufacturing industry & educating the fashion conscious consumer, that there is no need to sacrifice fashion for sustainability.

In less than 6 years, Pure Pod has grown to become one of the largest dedicated, ethical fashion brands in Australia, with clients throughout Australia, New Zealand, Canada, US & SE Asia. Pure Pod is considered to be one of the pioneers in the fast growing “Eco & Sustainable” fashion industry and pride themselves in producing a beautiful Australian product that is “Hand Made” and produced locally, with an ethical stance.

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