Blog / Beverages

17 Feb 2020

Being a more conscious consumer in 2020

Nowadays, we're constantly bombarded by brands and advertisers encouraging us to mindlessly part with our cash. This culture makes us feel inadequate if we don't buy the newest fashion item, upgrade to a new smartphone or eat the latest superfood trend. Unfortunately, these habits are impacting our world negatively.

In 2020, why not aim to slow down and spend your money on things that will enrich your life as well as improve the world.

What is a Conscious Consumer?

You may have heard of the term and thought it sounded like a fad, but conscious consumerism is here to stay.

A conscious consumer is someone mindful of their purchasing habits and power. Mindfulness isn't just for meditation! It is about knowing more about the company you're buying from. It's learning the difference between what we want and need, factoring in our carbon footprint, and thinking about how our purchases impact society and the environment.

Benefits of Being a Conscious Consumer

Becoming a conscious consumer will save you time and money!

Plus, you'll reap the following benefits:

• Reduced waste
• Avoiding marketing tricks and sneaky sales
• Less clutter and therefore more room and space in your home
• Contributing to the preservation of the earth's precious resources
• Greater physical health from better food choices

Here are some top tips for becoming a more conscious consumer in 2020.

Think About What You Need

Just because something is being sold as a special deal, it doesn't mean you need it! Next time you're compelled to buy something ask yourself a few questions.

• Do I really need this?
• Do I know how or where this was produced?
• Is there a more conscious and less wasteful way to obtain this item?
• Can I borrow this item from a friend or buy it second-hand?

Do Your Research and Support Companies that Align with Your Values

Many companies will use buzz words like "green", "eco-friendly", "fair trade" and "organic". While these are all things the conscious consumer is looking for, many companies are pulling the wool over your eyes and exploiting these terms.

We suggest researching each company you plan to buy from and looking for indicators of good business practice and ethical sourcing. Always read labels and ask to see the certification if they make bold claims. Make sure they are certified with a registered third-party like Australian Certified Organic (ACO).

Cheaper Isn't Always Better

Our society prizes affordability over all else, and it's understandable. Spending as little as possible is appealing in these hard financial times.

Indeed, the healthier, eco-friendly and ethical products are often more expensive. But, unfortunately, a cheaper price may mean:

• Poor quality
• Items that won't last long
• Low pay for workers
• Use of "sweatshops”
• Unethically sourced materials
• Cutting corners in production

Instead of opting for the cheapest price, consider the cost-per-use.This essentially means thinking about the number of times you'll use the item and then comparing that with the overall price. It's better to invest in a good quality item if you're going to be using it regularly. It will save you money over the long-term.

Luckily, becoming more conscious of your choices means you may have some extra money saved up for these kinds of purchases.

Buy Local and Support Small Business

Buying from small businesses and opting for food products made locally are two important steps to take as a conscious consumer. It’ll substantially reduce your carbon footprint and waste and allow you to support the local economy.

Getting to know the producers of your food will also help you to make more eco-friendly and ethical choices that are good for your health. Many small farms offer amazing organic products that are free of pesticides, antibiotics and hormones. And ethical producers are always happy to chat with customers.

You can find locally grown produce that is organic and biodynamic, as well as free-range meat, eggs and dairy on the Australian Organic & Natural Directory.

Try Shopping Second Hand

We all need new clothes from time to time. However, we don't have to contribute to the evils of "fast fashion" that exploit workers, create waste and pollute the environment. There are many second-hand stores, websites and clothing apps that allow you to reduce wasteful purchases and freshen your wardrobe. You'll be able to find cheaper, almost-new items that are fashionable and high-quality. Plus, you'll be much less likely to see others wearing the same outfit as you!

Final Thoughts

Conscious consumers will change the world, but don't rush. It takes time to adjust to this lifestyle and you don’t have to be perfect.

The Australian Organic & Natural Directory can help make the process easier for you. We list local producers and suppliers of the best quality products covering a variety of areas.

Sources

https://medium.com/naturehub/what-is-a-conscious-consumer-and-why-does-it-matter-4b7a14ca08fc
http://www.gogreen.org/blog/the-environmental-benefits-of-buying-locally